A pretty mind: ADE @THE BULLDOG

For the Amsterdam Dance Event (ADE) at The Bulldog Palace, I created a vibrant design concept celebrating funk, soul, and old-school disco. Tasked with developing the creative concept, designing promotional materials and event tickets, I aimed to capture the spirit of these musical genres, and the vibrant energy of electronic dance music, while reflecting the unique character of the venue itself.

DELIVERABLES

CONCEPT

The theme "A Pretty Mind" emphasizes the uplifting and empowering nature of funk and soul music, self-expression and creativity, and invites attendees to explore the deeper connections between creativity and self-expression.

The visuals combine retro-inspired with modern design elements, featuring an AI generated illustration, the recognizable ADE style, and The Bulldog’s typography. This aesthetic reflects the energetic beats and rhythmic grooves of the artists, inviting attendees to dance and embrace their individuality.

Creative Concept Development

Crafted a visual narrative that combines the musical genre of the artists playing, with the style of the venue, and contemporary design, establishing an inviting atmosphere that resonates with the target audience.

Generated an AI illustration representing a colorful, transparent blooming smoky brain in Adobe Firefly.

Promotional Materials

Designed promotional assets, including tickets, posters, social media graphics, the landing page, mailing template, visuals for the screens in the locations, and banners. The designs incorporated the digital illustration and the event program.